If the average customer is reading through a magazine, comes
across this picture of a chemical aisle at Wal-Mart. They might simply pass
through it. But, what if the consumer needed this cleaning product and saw this ad.
Their eyes would light up to the selection of the Swiffer products they carry
and floor cleaning pads of their choice. Not just the picture, but even the text attracts the buyer by using the term "easier". Consumers tend to look for the easiest and quickest way to do things, such as cleaning a house. The ad is simply addressing to buy the Swiffer product at Wal-Mart other than another store because it is cheaper and also more of a selection to choose from. Either you have a tile floor or hardwood floor, Wal-Mart has it. This has been the normal tactic with
the Wal-Mart Corporation. For years their advantage is to take one product and
with the money they have a selection of different styles and ways of the
similar product, cheap. This way of selling has put small businesses out of
business and why the corporation is growing fast.
Your writing here is fairly clear, but you don't address all of the questions asked in the assignment. I'd like to see a more complete description of what the ad shows (so that someone who doesn't have the ad in front of him/her can imagine it fairly accurately) as well as an analysis of who seems to be the target audience and how effectively the visuals/text appeal to that audience.
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